By Carly Heideger, OCEANS 2020 Gulf Coast Sales
One of the top measures of a successful tradeshow comes in through the ROI traced back to the attendees, leads generated and sales made both onsite and back in the office. While choosing the right show and audience is important, the amount of success that you can have is directly correlated to the organization and planning that goes into your activation.
Start Promoting Early and Often!
Create a marketing plan surrounding your experience on-site and be sure to include your booth space number in all your materials. Plan social media campaigns, hashtags, pre-show emails and onsite follow ups to conversations and new prospects – start creating your story of what attendees will experience at your booth space prior to arrival. A successful marketing campaign throughout the pre-show can lead to several booth meetings during the show. Use the OCEANS Exhibitor Resources to find assets available to all exhibitors to support marketing campaigns.
Bring on the Brand!
Develop an interesting and inviting environment with a professionally-designed space and staff. Your booth space is your home during the show days, and it is vital for attendees, especially new ones, to feel that they can recognize whose space they are in when they walk into your booth. Bring your products! The best part of the Expo Floor is the ability to touch and feel the products that you are displaying; find ways to get attendees involved in demonstrating the product or service. Sessions in the Innovation Theater or Demo Area are a great place to reserve for displaying.
Be organized when collecting business cards and generating new leads. Rent a lead retrieval scanner unit or lead retrieval app to scan each attendee badge to ensure you head back to the office with full contact information of those potential customers and connections you made while at the show.
There are so many other ways to prepare to have a successful show! Want more information about enhancing your booth space or getting a space on the floor? Reach out to Carly today!